A disturbing new trend among schoolchildren in Queensland, Australia is causing alarm in parents and health workers alike: children cutting themselves to gain acceptance by their peers. Information from a youth help line indicated that an estimated one in ten callers, ranging in age from 10 to 18, have cut themselves, an increase of 3 per cent since 2004. Some callers have described the behaviour as "addictive" and that they often cut themselves to imitate others and to be "trendy". While 25,000 people across Australia are admitted to hospital annually after injuring themselves, it remains unclear as to whether these figures accurately reflect what is happening given that most children who cut themselves do not seek medical attention. To combat what is seen as a growing social problem among school-age children, parents and teachers are being urged to be more vigilant in identifying children at risk.