One thing you could say about phrenologist and author, Orson Squire Fowler, he certainly knew how to grab your attention.
Part of my collection of rare psychology books is an 1875 volume by Fowler. The title certainly leaves little to the imagination:
"Creative and Sexual Science: or Manhood, Womanhood, and Their Mutual Interrelations; Love, Its Law, Power, ETC.; Selection, or Mutual Adaptation; Courtship, Married Life, and PERFECT CHILDREN; Their Generation, Endowment, Paternity, Maternity, Bearing, Nursing and Rearing; Together with Puberty,, Boyhood, Girlhood, ETC.; SEXUAL IMPAIRMENTS RESTORED, Male Vigor ad Female Health and Beauty Perpetuated ad Augmented, ETC., as Taught By PHRENOLOGY AND PHYSIOLOGY "
(Fowler was showman enough to make sure that the most important words were carefully capitalized).
Got all that? Good. But more on that later after I provide a little background on the beginnings of phrenology.
Although the idea that mental abilities were linked to specific locations in the brain dates back to Aristotle, true scientific work into the nature of brain functioning didn't begin until the late 18th century. While early visionaries such as Emmanuel Swedenborg made some inspired guesses about how the brain worked, it was German neuroanatomist Franz Joseph Gall who can properly be considered the
father of phrenology (not that he ever used that term). After establishing his reputation as one of Austria's most prominent physicians, Gall turned his research interests to the human brain and developed the first true theory of cerebral localization. By 1792, he began lecturing on his idea that the human cerebral cortex was actually a mosaic made up of different specialized organs. Although many of his ideas were actually correct, including his observations on the significance of cerebral hemispheres and the importance of the frontal lobes in complex thinking, the pseudosciene linked to Gall's name has largely overshadowed his reputation as a medical pioneer. The premises that Gall laid out in his lectures were that:
- the brain is the organ of the mind,
- the mind is made up of seperate annd discrete faculties,
- each faculty must have its own "seat" or organ in the brain,
- the size of each organ is a direct measure of its relative importance in the mind,
- the shape of the brain is determined by how each organ developed,
- since the skull is formed from the shape of the brain, measuring the skull can provide an accurate assessment of individual aptitudes and tendencies.
Gall identified nineteen mental faculties which he considered to be essentially animal in nature, these included "reproductive instinct," "love of one's offspring," "affection," "destructiveness or tendency to murder," and "desire to possess things." In contrast, he also identified a series of exclusively human qualities such as "wisdom", "satire and wit", "sense of metaphysics", "religious sentiment", and firmness of purpose".
Public reaction to Gall's lectures were decidedly mixed. Despite the lectures being popular, conservative Catholic authorities and even some of his medical colleagues accused him of subversion for daring to suggest that the brain was the centre of intellect rather than the soul (the Austrian empire was still Catholic at that time). Although Gall defended himself and his theories as much as he could, he was ordered to stop lecturing in 1801. Realizing that he would never be allowed to teach freely in Austria, Gall went into exile to could teach and continue his brain research.
Along with giving lectures and public demonstrations of dissections in Denmark, Holland, Switzerland, and France, he took a keen interest in the brains of convicted criminals and gathered further material for his writings on brain functioning. Settling in Paris in 1807, Gall began writing his masterpiece, , The Anatomy and Physiology of the Nervous System in General, and of the Brain in Particular, with Observations upon the possibility of ascertaining the several Intellectual and Moral Dispositions of Man and Animal, by the configuration of their Heads, which was eventually published in 1819.
It was Gall's chief supporter, Johann Spurzheim, who helped Gall develop many of his theories after they first met in 1800. Although he wasn't the first to coin the term "phrenology", Spurzheim quickly adopted it for the brain science that he and Gall developed. Their relatively productive relationship end in 1813 over disagreements on how the brain should be classified. While Gall's research on criminal brains led to his arguing that there were "evil" tendencies in those brains that needed to be suppressed (such as regions of the brain controlling "murder" and "theft"), Spurzheim rejected this completely and argued that criminal behaviour was caused by underdeveloped moral faculties. He also changed Gall's classification system by adding new organs such as "hope" and "moral sense" to Gall's list. The total number of organs in Spurzheim's revised list rose to thirty-three from Gall's original twenty-seven. Spurzheim also rejected Gall's gloomy pessimism over changing human nature and argued that proper upbringing could help overcome criminal tendencies. After their split, Gall publicly condemned many of Spurzheim's "innovations" in his own books and often denounced him as a plagiarist and a quack.
And with good reason perhaps. While Gall tried to link his conclusions to actual brain research, Spurzheim development of "practical phrenology" became extremely popular in England and Scotland (and eventually in the United States as well). Gall was, well, galled by Spurzheim's success and, despite his refusal to use the term phrenology himself (he preferred to call his own science "organology" or "zoonomy"), it was Spurzheim's term that won out. Various critics had no problem linking their names together and one reviewer in 1815 denounced their theories as "a collection of mere absurdities, without truth, connexion, or consistency". Despite some recognition for his original contributions to brain research, Gall remained bitter over never receiving the eminence he felt he deserved. He died in 1828 after requesting that his own skull be added to the large collection of skulls that are still on display in the Rollet Museum in Baden bei Wien, Austria.
As fpr Spurzhim and his own chief supporter, George Combe, the practical phrenology that they both advocated had less and less to do with any actual brain science as time went on. While Spurzheim still had some actual medical credentials and gave public demonstrations of brain dissections, his death in 1832 left George Combe as the chief spokesman for phrenology. Since Combe had no actual medical training (he was a lawyer), that also meant that phrenology's tenuous claim to science was weaker than ever.
Still, as phrenology shifted away from brain science towards more"personality-oriented" applications, social reformers, innovators, and criminologists became attracted by its appeal. Cesare Lombroso incorporated many aspects of Gall and Spurzheim's ideas into his own system of identifying "born criminals". Educators saw phrenology as a way of classifying students according to their ability to learn while psychiatrists began studying patient skulls to find better ways of dealing with asylum inmates.
By the time of Johann Spurzheim's death, there were at least twenty-nine different phrenological societies in Great Britain alone (George Combe personally founded the Edinburgh Phrenological Society in 1820). George Combe's books became international best-sellers and his best-known book, The Constitution of Man, sold more than seventy thousand copies by 1838 alone (and would eventually go on to sell more than three hundred thousand copies). Even the British royal family consulted Conde since Prince Albert had been worried that one of his sons was a slow learner. Conde also evaluated Queen Victoria (from a distance) and concluded that her broad and high forehead reflected her "firmness of purpose, great self-control, and awareness of moral principles".
Despite the controvery over phrenology and increasingly successful attacks by eminent scientists, phrenology spread across the Atlantic and American phrenological societies sprang up as well. Still, phrenology didn't last particularly long as a serious movement in the United States. Eminent American surgeon John Collins Warren attended many of Spurzheim's lectures and recognized its significance although he never became a member of a phrenological society himself. He also carried out the autopsy on Johann Spurzheim after his death in Boston during an American tour (leading to Spurzheim's skull being added to the growing Harvard medical collection). Other eminent medical researchers such as Charles Caldwell and John Bell also attended Spurzheim's lectures and founded Pennsylvania's first phrenological society (Caldwell went to write the first American textbook on phrenology). Although George Combe visited the United States on lecture tours (and met several American presidents in the process), the movement began fading after 1840 and largely became relegated to a pseudoscience before the decade was out.
Which brings us back to Orson Fowler and his brother...
Born in Steuben Country, New York in 1809, Orson Fowler attended Amherst College in Massachusetts. While attending school there, he developed a keen interest in phrenology which he shared with his
best friend, Henry Ward Beecher. While Beecher went into ministry work after their graduation in 1834, Fowler had other ideas. He and his brother, Lorenzo Fowler opened a phrenology office in New York City and launched a series of public lectures on phrenology, physiology, psychology, and social reform. Orson Fowler also became a popular writer and editor of the American Phrenological Journal and placed his own stamp on American phrenology by launching one of the largest mail-order firms in New York City.
At the height of the phrenology craze, Fowler's New York offices attracted as many visitors as the nearby museum run by P.T. Barnum. Along with phrenology, the Fowlers also promoted a new "scientific" system of shorthand called phonography (they called it scientific since it was based on a specific set of rules). Not that the Fowler family believed in limiting themselves in any way. Orson's wife Lydia and sister, Charlotte, were both active suffragettes and the Fowler offices in New York became a gathering place where people could discuss anything from abolishing slavery (pre-Civil War) to the crusade against alcohol (did I forget to mention that they were also temperance movement supporters?).
Although the American Phrenological Journal that Fowler edited folded up by 1842, his company did brisk business with a range of other products. Along with books and pamphlets (mostly written by Orson Fowler), the company also sold phrenological charts, measuring tapes, craniometers, and the classic china Phrenology Heads which are still collectors' items today. The Fowler brothers also took their show across the country as part of a regular lecture circuit although they often faced attacks by skeptics denouncing phrenology as "quackery".
While both Fowlers defended the science behind their work, that claim became harder to defend as mainstream medical researchers withdrew support. Still, the Fowler brothers carried on their crusade and insisted that phrenology had just as much right to be labelled a science as mathematics, astronomy, or natural history. Orson Fowler also stressed the theological importance of phrenology, which revealed "the hand-writing of God" since its principles, like all scientific truths as far as he was concerned, were "of divine origin". Lorenzo Fowler even argued that phrenologists were completing the work that Jesus Christ started in reforming human behaviour.
As for the Orson Fowler book in my collection, it seems fairly typical of the phrenological literature that he sold through his company. The book's introduction begins with: "Reproduction is Nature's paramount work; because to all else what foundation is to house- its sine qua non. It has its SCIENCE, or natural laws, prescribed modus operandi and, and instrumentalities. GENDER IS ITS MASTER WORKMAN, and Nature's "male and female" arrangement, with its governing law, her chose "ways and means" or originating all life: which growth completes." Covering nine sections in all, the book includes sections such as "Gender and Sexuality", "Love", "Sexual Selection", "Married Life", "Generation" (the polite Victorian euphemism for sexual intercourse), "Maternity", and "Sexual Restoration". Despite these being taboo topics during the Victorian era in which Fowler was writing, his tenuous claim to medical expertise enabled him to present his phrenological advice in the form of a marriage manual for concerned adults trying to deal with different aspects of human sexuality.
While Orson Fowler proudly inserted the word "science" into his book as much as he could (usually in capital letters), there was very little, if any, empirical testing of the elaborate claims that he made in his book. He certainly didn't believe in referencing his "facts" and, despite abundant illustrations, there doesn't seem to be any citations (aside from his own works). The book also contains surprising little phrenology and mostly deals with Victorian ideals about the proper age for teaching children about sexual matters and the need for a "scientific" approach to sex and love. The book seems to say more about Fowler's personal biases than any attempt at scientific objectivity. As well, his insistence that producing children was the ultimate purpose for any sexual act marked him very much as a man of his time.
Whenever critics accused him of being more interested in making money than actually promoting phrenology, Orson Fowler simply defended himself by saying that he worked so hard because "I loved the science!". Still, the decline had begun setting in after 1860 and Lorenzo Fowler, sensing that the market was drying up, moved to Great Britain in 1863 to continue his phrenology crusade there. Although Charlotte Fowler took over running the company and a new generation of Fowlers came on board to help with the mail-order business, phrenology's day was definitely past. By the time Orson Fowler died in 1887, phrenology was just one of many different "sciences" being promoted by travelling hucksters giving lectures across the country. As the phrenology market dried up, the ex-phrenologists drifted on to more profitable ventures, including spiritualist research and more evolutionary explanations for human behaviour.
Beginning in the 1870s, Social Darwinist theories based (loosely) on Darwin's theory of evolution grew in popularity and social reformers shifted away from phrenology-based social reform towards improving human behaviour through "good breeding". As phrenology societies faded, eugenics societies formed on both sides of the Atlantic with credible scientists using their research to boost the idea of improving society through genetics (especially Charles Darwin's cousin, Francis Galton). But that's another story.
While phrenologists tried every marketing strategy that they could, including the developing of mechanical phrenology devices (which I once tried myself at an American Psychological Association convention), American phrenology never survived Orson Fowler's death. Despite phrenology fading in the United States, the movement staggered on in parts of Europe despite most scientists denouncing its validity. Several early 20th scientists, such as Bernard Hollander in the United Kingdom and Paul Bouts in Belgium, tried repackaging phrenology to make it more acceptable but their efforts are largely forgotten today.
Although phrenology has long since been relegated to obscurity, the legacy that Gall, Spurzheim, and Fowler left behind still lingers. Various pseudoscientific schemes for classifying people still enjoy some popularity, whether through classifying people by blood-type, graphology (handwriting), or astrology, although none of them seem to have ever enjoyed the scientific respectability that phrenology could claim (at first).
Unfortunately, while pseudoscientific movements can be easily dismissed, more scientifically validated methods of personality classification using psychometric testing are prone to misuse as well (and often are). Various media psychologists selling unscientific advice to the public through self-help books, radio, and television appearances often rely on the same selling strategies that worked for Orson Fowler, however briefly. Failing to acknowledge the very real scientific limits of psychology will almost certainly catch up to them in time however. Whether the current pundits can learn from Orson Fowler's example remains to be seen.