Continued from Part I
While the resulting publicity over the U.S. Radium case led to reform for factory workers, it had surprisingly little impact on the sale of the various health products containing radium. "Dr" William J. Bailey was a prime example of the entrepreneurs who dominated the radium industry at the time. A former employee of U.S. Radium, Bailey founded his own company in 1918 and energetically advertised radium as a cure for a wide range of ailments (including coughs, flu, anemia, and constipation). A Harvard University dropout with no university credentials (though he was a member of the American Association for the Advancement of Science), Bailey's lack of
real academic standing didn't deter him from marketing radium-laced products. For years, Bailey Radium Laboratories' main product was a patent medicine called Radithor. Billed as a "cure for the living dead" as well as "perpetual sunshine", Radithor was basically distilled water with concentrated amounts of radium 226 and 228 as the active ingredients. Not only was Radithor touted as a cure for a lengthy list of diseases, but it was also billed as a rejuvenating agent that could revitalize inactive glands and force bodies to become young again.
Bailey was hardly the only radium entrepreneur around though. Numerous newspaper and magazine boasted of the healing powers of radium and how it could combat the effects of old age. One best-selling hair care product, Caradium, featured "radioactive water" as its main ingredient and was advertised as a cure for dandruff and gray hair. Another product, the Radiendocrinator, was a three-inch gold case containing 250 millicuries of Radium. Patients were urged to wear it nightly over their endocrine glands or, in the case of men, to wear like an athletic supporter directly under the scrotum (the instructions also advised patients to "radiate as directed"). Products such as Radithor were often sold over the counter as well as being prescribed by physicians. William J. Bailey even offered physicans a hefty rebate for each does of Radithor prescribed and patients soon came to demand it for dealing with assorted ailments.
Patients such as Eben McBurney Byers...
The son of a prominent American industrialist, Eben Byers acquired a well-deserved reputation as an athlete and an international playboy. After injuring his arm in a 1927 accident, Byers was advised to take Radithor by his physiotherapist, Charles Moyar. While the pain relief that he received was purely due to the placebo effect, Byers was sufficiently impressed by the benefit of Radithor to begin taking increasingly large doses. The instructions on each bottle of Radithor suggested that patients consume an entire bottle after each meal but Byers decided that he needed even more. He began consuming three bottles of Radithor a day and was impressed enough to keep taking it on a regular basis. In fact, Byers became a walking testimonial for Radithor. Not only did he recommend it to all of his friends (including sending them free cases), he also gave it to one of his sick racehorses. By 1930, he had consumed up to 1400 bottles before the first symptoms began to set in. These symptoms included severe headaches and jaw pain which an x-ray specialist (who had also treated several of the Radium Girls) diagnosed as radium poisoning.
By then it was too late for Eben Byers. The scandal of a prominent socialite and athlete being fatally poisoned by a health drink led to a massive media campaign to ban Radithor. In a final interview with a representative from the Federal Trade Commission, Byers was described as "Young in years and mentally alert, he could hardly speak. His head was swathed in bandages. He had undergone two successive operations in which his whole upper jaw, excepting two front teeth, and most of his lower jaw had been removed. All the remaining bone tissue of his body was slowly disintegrating, and holes were actually forming in his skull." By the time he died on March 31, 1932, Eben Byers only had six teeth left and both jaws were rotted. An autopsy turned up 36 micrograms of radium in his body (two micrograms is considered a fatal dose). He was buried in a Pennsylvania cemetery in a lead-lined coffin.
Eben Byers wasn't the only Radithor casualty. A close friend, Mary F. Hill, died of similar causes (remember those cases of Radithor he freely distributed to his friends?) Despite the adverse publicity and calls for federal regulation, William Bailey was never actually prosecuted for the Radithor deaths. He defended himself by maintaining that Radithor was only sold by prescription and that Byers had died from natural causes. He also maintained that he drank as much Radithor as Byers did and never experienced any health problems. Although the Federal Trade Commission issued an order against his business, that didn't keep Bailey down for long. He founded a new company, the Radium Institute, and continued marketing radioactive products (including radioactive paper-clips, belt-buckles, and irradiated water). He also manufactured a line of aphrodisiac tablets which "renewed happiness and youthful thrill into the lives of married peoples whose attractions to each other had weakened"
Although publicity over the Radithor deaths (and Marie Curie's own high-profile death from radium poisoning in 1934) ensured that no more physicians would be prescribing radium-laced products, the radium industry still managed to lurch along. William Bailey managed to die a wealthy man in 1949 (of what, I haven't been able to learn) although the same couldn't be said for many of his business competitors. As consumer protection legislation became stronger (spurred on partially by the Eben Byers case), more stringent protections for consumers helped prevent additional radium deaths. While radium still plays a role in medical diagnosis and treatment, the history of misuse in the early days following its discovery represents a sobering example of how easily revolutionary inventions can lead to tragedy.
Especially when gullibility and greed are involved.